Old news and story from BBC, we have been saying this since 2003……
As Jay Dietrich says “”They’re not doing this for noble reasons. They are doing it for cash flow and revenue,” says Mr Dietrich, whose career has involved working on energy policy and climate change at IBM.
Well, if we wait for markets and cashflow etc to make the change we could be delaying the reality (as with the energy sector) for decades….
https://www.bbc.com/news/business-64429819