At the time of the First EARTH DAY more than 40 years ago Dr Seuss first published The Lorax, his classic tale of needless consumerism and environmental ruin. But as a new film version is released in the US, what was it really all about?
The Lorax, who speaks for the trees, warns of the dire consequences of such environmental mismanagement – but his message goes unheeded until it’s too late…
At a school in Virginia recently, more than 100 school children sat through a reading of The Lorax, followed by a presentation from a Mazda marketing executive who urged the children to persuade their parents to test-drive a Mazda SUV ~
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At the time of the First EARTH DAY more than 40 years ago Dr Seuss first published The Lorax, his classic tale of needless consumerism and environmental ruin. But as a new film version is released in the US, what was it really all about?
The Lorax, who speaks for the trees, warns of the dire consequences of such environmental mismanagement – but his message goes unheeded until it’s too late…
Hijacked or what ??
At a school in Virginia recently, more than 100 school children sat through a reading of The Lorax, followed by a presentation from a Mazda marketing executive who urged the children to persuade their parents to test-drive a Mazda SUV ~
http://www.washingtonpost.com/blogs/virginia-schools-insider/post/the-lorax-helps-market-mazda-suvs-to-elementary-school-children-nationwide/2012/02/28/gIQAQhRMiR_blog.html